Summary:
A gigantic 60-foot inflatable Kim Kardashian appeared in Times Square.
The inflatable is promoting Skims' new swimwear collection.
Online reactions are mixed, with some praising the bold marketing and others criticizing it.
The new Skims Swim collection launches online and in stores Thursday.
Concerns were raised about the inflatable's impact on children and its promotion of unrealistic body standards.
Giant Kim Kardashian Inflatable Dominates Times Square
A massive 60-foot inflatable Kim Kardashian has appeared in Times Square, promoting her Skims swimwear line. The unexpected installation has sparked a whirlwind of reactions online.
Mixed Reactions Online
Social media is buzzing with opinions, ranging from amusement ("Mad insane!" – one X user) to criticism. Some praise Skims' marketing strategy, while others find the inflatable "beyond weird" or express concerns about its impact on children and its potential for creating unrealistic beauty standards.
"Idc skims has the greatest marketing team," one Instagram user wrote.
Another countered: "I love skims and this is so awful."
Where to Shop the New Skims Swim Collection
The new Skims Swim collection, showcased by the giant inflatable, is available in five colors: champagne leopard, champagne tiger, snow, tide, and onyx. It includes a variety of swimsuits, cover-ups, and accessories. You can find it online at SKIMS.com and in stores starting Thursday.
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