Skims' NYC Flagship Store: A Glimpse Inside

Kim Kardashian's Skims brand has officially opened its first flagship store on Fifth Avenue in New York City. The store, designed by Rafael de Cárdenas, embodies the brand's signature monochromatic and modern aesthetic.

<img src="https://i.insider.com/6761ec6fccd8dfcfcd7fb7fb?width=700" alt="The Skims flagship store exterior.">

A Chic and Minimalist Design

The store is divided into distinct rooms, each showcasing different Skims products. The entryway features a striking 15-foot statue by Vanessa Beecroft, creating an almost museum-like atmosphere.

<img src="https://i.insider.com/6761ece21d90e3bcf31d72e7?width=700" alt="A statue sits right inside the store.">

The main focus is on the brand's classic shapewear, bras, and underwear, displayed on racks and worn by diverse mannequins. The neutral color palette is consistent throughout, with pops of color subtly incorporated in designated areas.

<img src="https://i.insider.com/6761ed0e6c531c315b88d86a?width=700" alt="Racks of Skims clothing and mannequins line a wall. A large platform features a vase with greenery.">

A Smooth Shopping Experience

A line of eager shoppers was present upon opening, indicative of the brand's popularity. Inside, Skims employees in matching uniforms provided assistance and maintained a clean and organized environment. The store's layout, including multiple checkout counters and a well-managed flow, enhances the overall shopping experience.

<img src="https://i.insider.com/6761edea6c531c315b88d8c0?width=700" alt="I saw shoppers on every floor.">

More Than Just a Store

The Skims flagship store isn't just a retail space; it's a curated experience that embodies the brand's success. From its design to its product presentation and customer service, the store reflects Skims' sophisticated yet approachable image.

This NYC location marks the beginning of Skims' expansion into brick-and-mortar retail, with plans to open stores in Los Angeles and Charlotte.