NYC's Hottest Mayoral Race: 'Hot Girls' Rally Behind Progressive Candidate

The New York City mayoral race is heating up, and not just because of the intense competition. A grassroots movement reminiscent of "Hot Girls for Bernie" has emerged, this time backing democratic socialist Zohran Mamdani.

Zohran Mamdani, a 33-year-old state assemblyman, is campaigning on bold progressive policies including raising the minimum wage to $30, opening city-owned grocery stores, and offering free childcare and bus fares. His campaign, bolstered by significant small-dollar donations, is gaining traction, particularly among younger voters.

An independent social media campaign, "Hot Girls 4 Zohran," is generating buzz and handing out Mamdani merchandise. While unaffiliated with the official campaign, it highlights the grassroots energy behind Mamdani's bid.

While facing established candidates like Eric Adams and Andrew Cuomo, Mamdani's focus on working-class issues and rejection of big-money donors is resonating with a key demographic. The campaign's organizers emphasize inclusivity, defining "hot girl" as a mindset rather than a strict gender or appearance.

Despite Andrew Cuomo's lead in recent polls, political experts suggest Mamdani's strategy could serve as a model for Democrats looking to engage voters beyond the traditional base. The June primary will employ ranked-choice voting, adding another layer of intrigue to this already dynamic race.

The "Hot Girls" movement, inspired by a similar effort during the 2020 presidential election, highlights how creative campaigning can resonate with voters and invigorate political engagement.