Summary:
Paige Lorenze, founder of Dairy Boy, is opening a pop-up shop in NYC.
The pop-up, called Dairy Boy Country Mart, will feature products from her brands Dairy Boy and American Charm.
The pop-up is inspired by Vermont Country Stores and brings a rural aesthetic to the city.
Dairy Boy is all about romanticizing home life and creating a space that feels like a sanctuary.
New products include Homecoming Jersey Shirts, Barn Jackets, and floral patterned bedding.
Dairy Boy Country Mart Pops Up in NYC
Paige Lorenze, the lifestyle influencer known for her stunning tennis outfits and brand Dairy Boy, is bringing a taste of Vermont charm to New York City with a pop-up shop. The Dairy Boy Country Mart will feature products from Lorenze's two brands, Dairy Boy and American Charm, including new exclusive drops.
Lorenze, who studied skiing in Vermont, is inspired by the homey, eclectic Vermont Country Stores. "They’re this sort of this really homey, eclectic store that has flannels, cutting boards, artisan ceramic plates, and candy," she said. "It’s kind of this all-encompassing, fun, homey store. And that was sort of the inspiration behind this, to bring a rural thing into the city, something that feels homey and nostalgic."
The pop-up, located at 25 Howard Street in Soho, will run from August 23rd to August 27th from 10 a.m. to 6 p.m.
Dairy Boy: Country Charm Meets Urban Style
Dairy Boy, founded in 2021, is all about romanticizing home life and creating a space that feels like a sanctuary. The brand offers a range of products from clothing to home goods, all with a country-inspired aesthetic.
The pop-up will feature new products from both Dairy Boy and American Charm, including:
- Homecoming Jersey Shirts with the "DB" logo
- Barn Jackets in brown and pink
- Tennis shirts, hats, and sweaters
- Floral patterned bedding
Lorenze: The Next Martha Stewart?
At 26 years old, Lorenze is already a successful multi-hyphenate, building her own brand empire and inspiring a generation of young women. She’s seen as a potential successor to Martha Stewart, offering a modern take on homemaking and curating.
Lorenze's success story is a testament to the power of entrepreneurship and the growing influence of social media. She encourages other young women to start their own businesses, stating that "We all have a certain amount of engagement where we can reach and sell products."
A Pop-Up for the US Open
The timing of the pop-up coincides with the US Open, making it a perfect opportunity to grab some stylish tennis-themed gear. Lorenze's partner, tennis player Tommy Paul, is sure to be a fan.
More Than Just a Pop-Up
Lorenze's ambition doesn't stop at the pop-up. She's also expanding her reach with collaborations with Urban Outfitters and is in talks with Nordstrom and Macy's.
Dairy Boy Country Mart promises a unique shopping experience, blending country charm with modern style. Don't miss out on this chance to see what Paige Lorenze has in store!
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