Summary:
NYC apartment hunters are avoiding neighborhoods popular with influencers, citing the constant stream of content creators and tourists as a major deterrent.
Dumbo, Williamsburg, and the West Village are now facing backlash from those seeking a quieter lifestyle.
Brokers are reporting an increase in demand for neighborhoods like the Upper West Side and Park Slope, known for their more traditional and less 'Instagrammable' atmospheres.
Residents are resorting to creative measures to deter influencers, such as strategically placing plants on brownstone steps.
This trend highlights the growing tension between the desire for a peaceful, authentic urban experience and the relentless march of social media and its influence on our lives.
NYC Apartment Hunters Are Avoiding TikTok Hotspots
Brokers are reporting a new trend in the NYC real estate market: apartment hunters are avoiding neighborhoods popular with influencers, citing the constant stream of content creators and tourists as a major deterrent.
Dumbo, Williamsburg, and the West Village, once sought-after for their unique character, are now facing backlash from those seeking a quieter lifestyle. Sydney Blumstein, a broker at Corcoran, described the situation in Dumbo as “insane,” with influencers and tourists constantly vying for the perfect photo op, making it difficult to enjoy a simple walk.
The West Village, known for its iconic brownstones and chic boutiques, has also become a target for influencer culture. The townhouse that served as Carrie Bradshaw’s apartment in Sex and the City is now roped off with a “Private Property: No Trespassing” sign, a testament to the frustration felt by residents.
Ashley Jeudy, a broker at Brown Harris Stevens, says she’s seeing a trend of buyers fleeing these “TikTok-esque places” to find peace and quiet in neighborhoods like the Upper West Side and Park Slope.
This trend highlights the growing tension between the desire for a peaceful, authentic urban experience and the relentless march of social media and its influence on our lives.
The Rise of Anti-Influencer Architecture
As neighborhoods become increasingly saturated with content creators, residents are resorting to creative measures to reclaim their privacy. Strategic placement of plants on brownstone steps is one tactic, aiming to deter influencers from setting up shop in front of their homes.
The Future of NYC Real Estate
The rise of the anti-influencer sentiment signals a shift in the NYC real estate market. As content creators continue to infiltrate new neighborhoods, those seeking a quieter lifestyle are being forced to seek refuge in more traditional and less “Instagrammable” areas. This trend suggests that the future of NYC living may be one of increased polarization between those seeking a trendy urban experience and those longing for a more peaceful haven.
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