Summary:
Zegna recreated the home of its founder, Ermenegildo Zegna, in an Upper East Side townhouse as Villa Zegna.
The experience takes visitors through the story of Zegna's first trip to New York.
Guests are treated to dinners inspired by the founder's 1938 visit to New York.
The third floor features a private lounge where clients can shop exclusive products, including a personalized version of the "Il Conte" jacket.
The experience is part of a larger initiative to celebrate the legacy of Ermenegildo Zegna and his commitment to luxury and sustainability.
Gildo Zegna, CEO and chairman of the Zegna Group, emphasized the importance of the New York installation, saying “This is the major one.”
Zegna Takes Guests on a Luxurious Journey Through Time
The Italian luxury brand Zegna has created an exclusive experience for its top clients in New York City. They've transformed an Upper East Side townhouse into Villa Zegna, a recreation of the original home of founder Ermenegildo Zegna.
Visitors are guided through the story of Zegna's first trip to New York, starting with videos at the main entrance and ending with an expansive dining room featuring a portrait of the founder and a map of Oasi Zegna, a 39-square-mile sanctuary in the Italian Alps.
Throughout the week, guests will be treated to dinners inspired by the founder's 1938 visit to New York.
Exclusive Products and Personalized Experiences
The third floor of Villa Zegna features a private lounge where select clients can shop exclusive products, including a personalized version of the "Il Conte" jacket. This jacket, made from 100 percent traceable cashmere, pays homage to the founder who was bestowed the title of Count of Monte Rubello.
The experience is part of a larger initiative that began in Milan with the launch of the book “Born in Oasi Zegna”, which tells the story of Ermenegildo Zegna's vision.
A Legacy of Luxury and Sustainability
Gildo Zegna, CEO and chairman of the Zegna Group, emphasized the importance of this New York installation, saying “This is the major one.” He shared personal memories of his grandfather and his dedication to luxury and sustainability, which is reflected in Zegna's commitment to Oasi Zegna.
The Villa Zegna installation is a testament to Zegna's commitment to its heritage and its vision for the future.
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